Decoding Luxe is notably explores a mixture of aspects of luxury brands. It takes a glare at ‘Luxe, or ‘Dazzle’ from the strategic, behavioral, historical, experimental, demographical, psychological, dynamic, mechanical, and philosophical points of view. besides the luxury commentator (i.e., the author, Mahul Brahma) includes selected quotation marks from songs, literary pieces and exciting data at the foundation of each one new chapter, and amazing anecdotes throughout the sign up which makes this serious, at ease an remarkable and absorbing read. A ought to interpret for entirely stakeholders of luxury brands , I warmly advocate this to every owners, custodians, retailers, connoisseurs as fortunate as students – selection them cotton on and formulate, with a chronological perspective, an real strategy for convincing, positioning, placing, promoting and pricing these luxury products.
A worth reading for all ages person. I give it five out of five